Monetizing Networks with Services Exposure

EXECUTIVE OVERVIEW 170 million smartphones shipped globally since 2008. Web 2.0 social network developers contribute over 300 applications per day. Over 1 billion downloads and almost 40,000 applications created in the first nine months of the Apple App Store. The Web, communications, and entertainment worlds are converging from multiple dimensions-whether from the device, service, or applications perspective. End-user and market demands are forcing transformations and changes in the definition of what a ―service provider‖ is, the products and services they develop and deliver, and the business models behind how those products and services are consumed. In response, network operators are investing aggressively to make themselves more attractive to third party developers by leveraging their unique assets: multiple networks, existing revenue relationship with subscribers, and unique subscriber information. This paper discusses how network operators can better monetize their unique network assets by adopting a service exposure approach to third party developers and service providers using Oracle Communications Services Gatekeeper.